eToro Agrees to Buy Zengo to Expand Self-Custody Crypto Tools

eToro says it has entered into an agreement to acquire Zengo, a self-custodial crypto wallet provider known for its multi-party computation, or MPC, wallet design.

In the announcement, eToro says the deal is meant to deepen its digital-asset capabilities and connect its multi-asset brokerage platform more directly to on-chain infrastructure. The company also says the acquisition should help it expand into use cases including tokenized assets and decentralized trading models such as prediction markets and perpetuals.

For now, eToro says there is no immediate change for existing users. The stated plan is to integrate the two user experiences over time, giving eToro clients easier access to a broader range of decentralized products while supporting Zengo’s continued growth.

Why it matters

This is one of the clearer signs that a mainstream retail trading platform wants more than simple crypto exposure inside a closed brokerage account. By moving toward self-custody tools, eToro is positioning for a market where traders may expect both broker-style convenience and direct access to on-chain products.

That matters because wallet design, custody choices, and product access increasingly shape what a crypto trading platform can offer. If integration goes ahead as described, eToro users could eventually get a more direct route into products that sit outside the traditional broker stack.

What to watch next

The important next step is execution. Watch whether eToro keeps Zengo as a distinct product, how deeply wallet features are embedded into the main platform, and which jurisdictions or products come first. Traders should also watch how eToro handles the compliance and risk controls that come with broader self-custody and decentralized-market access.